Adele Rossi

Brief − rethinking the The Fork app’s interface to improve usability and increase usage through research based on user needs and habits.

Research − we set a boundary to design a simple solution. We selected different types of people as users, to understand their pain points and daily challenges. We looked for common interests among users.

User Target − tourists, students, business men, couples, standard Users.

User Needs − online booking, finding restaurants nearby, being able to communicate through reviews with team spirit, photos, prices and more information regarding the restaurant, possibility to personalize the restaurant research.

‘Marta with Plan(ts)’ is a magazine which examines the work of the Italian Visual Artist Marta Valpiana (Verona, 1993) and her project called ‘Neophyte’. The artist analyzes the experience of plants in human life to understand her world, and consequently ours.

This was my thesis project for my degree in New Technologies for Art at the Academy of Fine Arts. It was realized through investigation and the intersection between different fields of research such as history, philosophy, art, psychology and design. It was all made possible thanks to the Italian guidance of Francesca Valan, an Italian Color Designer based in Milan.

Everything in our life creates feelings and emotions.If it was otherwise, nothing would make sense: each gesture, action, creation, and each experience.  Moreover, our sensibility to colors establishes emotions. Visible reality itself is colored, in all of the aspects that surround us, colors evoke emotions and vibrations.

VeNature is a brand by Maculan, successful interior designer in Vicenza.
Private and locals clients are the target of Maculan’s VeNature wooden tables.

Some social media creative and strategic content designed for corporate and professionals.
The objectives are: expand the visibility by brand positioning, using social media as a vehicle to reach the target audience, increasing channel visibility and traffic by creating engagement.

Magis is the Italian Brand, partnership with major international designers and focused on design products for home, office and contract. The project strategy is the optimization of the customization tool and redesign the website to establish costumer loyalty and build a strong relationship and emotional attachment through the creation of an immersive, virtual and interactive experience.

The exhibition focuses on a symbolic site for the community of Altara, the former glassworks S.A.V.A.M., through the different readings of twelve contemporary photographers who have made independently and in different timeframes site-specific shots, returning with depth and spirituality a critical investigation on the people and the environment in which he lives, from the poetic and anthropological value.